SEO includes a focus key input box for each page on your site. This is where you add the right focus keyword or keyphrase for which you want your page to rank in Google.

Following that, will examine the page’s content to determine if search engines will comprehend what it is about.

Try different variations of the keyword to get a general idea of each one’s popularity + competition. Keywords on top generally have more searches, and the more autocomplete suggestions there are, the more competitive that keyword probably is.

Google Autocomplete Tips

• Pick specialized, less popular long-tail words.
• The word “best” and other non-descriptive adjectives are unnecessary.
• Synonyms and secondary keywords can both be targeted on the same page.
• The majority of companies use numerous keywords for each service (I offer WordPress SEO Services, WordPress SEO Consulting, and WordPress SEO Audit, all of which are distinct enough to warrant their pages and top-three rankings).
• Choosing a Chicago WordPress Designer rather than a Chicago Web Designer or a WordPress SEO Consultant rather than an SEO Consultant might help you be more particular. One method to be more precise is to right focus keyword on a certain city, area, or kind of service.
• To view monthly searches and competition, use Ubersuggest.
• You cannot view keyword information in Google Autocomplete.
• Ubersuggest serves this purpose. It’s a free keyword tool that displays trends for a term as well as monthly searches and estimated SEO complexity.
• Additionally, you can verify each result’s domain authority (DA), expected visitors, social shares, and referring sites using their Chrome Extension. Each one of them may be utilized as a competitive indicator.

Google the term to find out who the competition is.

The next step is to manually scan the top three or so results of a Google search for the term. Try to avoid competing with authoritative sites’ authoritative, in-depth material.

1. A keyword has greater competition if:
2. It is wide.
3. The content in the top results is solid and in-depth.
4. Social signals and linkages abound in top results.
5. The domain and page authority of the top results are both high.
6. You encounter several AdWords advertisements with high CPCs.
7. There are several outcomes (shown when you Google a keyword)

The target keyword or key phrase is the most important search term for which you want a page or post to rank. When you use SEO in WordPress or Shopify to select a focus key for a page, the plugin or app analyses the content and gives you suggestions on how to optimize it for that search term.

The comments to enhance your content may be found on the SEO analysis page. If you include this input into your website, search engines will be able to better understand what your article or page is about.

1. Identify a target term that people search for.

As previously said, your keyword approach should have provided you with some ideas for what you want to write about. If you don’t already have a keyword strategy, you should develop one. If you need assistance finding the right keywords and key phrases, read our definitive guide to keyword research or enroll in our keyword research training course.

Keywords with long tails

If you wish to rank a post or page, you can improve your chances of success by striving for

You must understand which search phrases are used by people, as well as if your article or page concept meets the demands and expectations of those who use these search terms. You may quickly find out by Googling your proposed (sets of) keywords.

For example,

Does Google show product sites or blog posts  Or rather videos or images?

If one kind dominates, Google is likely to “think” that this is what people are looking for.

Don’t forget to periodically do the new study!

Keep in mind that search recommendations are always changing. Additionally, they are frequently customized to what you have

already searched for. The suggested results when we previously searched for the phrase “focus keyword” were as follows:

Find the right focus keyword that people use to search.

1. Long-tail keywords, to start.
2. Resources for locating long-tail and associated key phrases.
3. Include many keyphrases.
4. Examine already-ranked posts.
5. Examine the pages of search engine outcomes.
6. The information on the results pages.
7. Examine forums and social media.