Since the coronavirus outbreak, more individuals than ever before are interacting with digital material. 90% of consumers said that watching videos makes choosing products easier. Video material may make you stand out from the competition when done correctly. The future of content marketing is video, in our opinion, so let’s look at why.
The field of content marketing has changed dramatically over the previous few decades. One of the most significant developments has been in video. The rise of video has altered how internet companies may communicate. It has also altered how customers choose to receive them. Let’s look at the significance of video content marketing.
You need to be able to provide them with the kind of content that they want to experience. According to Smart Insights, 72% of people prefer video over text content when learning about a new product or service.
Videos are more engaging than pictures or music.
People are more responsive to videos when they visually convey information, and it’s no surprise that 90% of our brains are dominated by visual stimuli. Here are some pointers on how to properly engage your audience with video – from how to create an entertaining script to how to use pictures to convey your message.
Video works well as a storyteller. They simplify and simplify information for simpler understanding. Because of this, marketers make every effort to employ video. If you already have the interest of your audience, selling your brand is easy. Additionally, the widespread use of social media for content sharing has created two golden opportunities for companies: The greatest method to contact your audience right now is through social media, which also makes video marketing profitable. Look at these statistics.
- Video material is used by 87% of web marketers.
- Video will account for 79% of all Internet traffic in 2018.
- A user’s likelihood of making a purchase jumps by 97% if they have a pleasant encounter with a video ad. Consumers are as obsessed with videos as marketers are According to Blogspot’s video statistics,
- In addition to new forms of video becoming more popular, it is crucial to provide content that is customized for various places and formats. It appears that the era of one aspect ratio filmmaking is over.
- Nowadays, viewers are opting to see information from a variety of viewpoints, including square and portrait films. This means that to frame films for various devices, we must develop novel and entertaining techniques.
It is much easier to tell a story through video marketing
Video storytelling is a marketing method that employs the visually appealing medium of video to communicate the story of a company, organization, or product. People are drawn in by a variety of things, including camera angles, soundtrack, characters, and the emotional content of the tale. It’s engaging, immersive, and highly successful in driving engagement. Think about how you can connect to your audience, and what techniques you can use to make the video memorable.
A great narrative typically builds up to a key moral or message. A tale can be structured in a variety of ways, but it always has to have a beginning, middle, and finish. Much of your ability to express yourself through voice and tone, whether you’re writing a novel, short story, or narrative podcast, hinges on this. Consider your life’s most significant experiences and consider how you might be able to turn them into stories. Good storytellers should be seen to understand how to build their own stories. Additionally, video is used by 87% of all marketers.
Videos can go viral much faster.
In the age of digital material, video has evolved into a modern kind of word-of-mouth marketing. Tutorials and webinars are two examples of videos that may be utilized in marketing. If you’re just getting started in the realm of video marketing, I’ve compiled a list of the top three videos that most startup businesses employ in their marketing efforts. After presenting a firm to its target audience,
it should begin displaying its products and/or services (then what is it all about. A product demo allows existing and prospective consumers to observe the items in action at their leisure. Video testimonials are effective because they show consumers expressing their own stories on their terms.