You must be aware of SEO (search engine optimization) and its works. If you heard the term for the first time then allow me to briefly share about SEO. In simpler terms, SEO is a tool to increase the flow of organic traffic to your website, webpage, blog, etc. Merely understanding SEO is not enough to stand out in the crowd as the competition is rising exponentially. If you want to stand out in front of competitors then it is important to employ the best SEO strategies to rule the SEO world.
This article will guide you on the best strategies to enhance your website position on search engine results. This article is equally beneficial to a newbie and an experienced SEO content developer. This is so because Google keeps updating its algorithm which implies that you need to upgrade or adapt your strategy with time.
So, even if you have prior experience still some more tips to win over competitors won’t harm you. You might learn something that you didn’t practice earlier and it can prove to be a game-changer for you. So, buckle up and stay attentive while reading this article as the ride to unveiling winning SEO strategies is about to begin.
The most basic strategy is to focus both on the quality and quantity of content. By quality, I mean that the content should be of high quality, readable, understandable, and share the core message effectively. By quantity, I mean that you should post or publish an adequate quantity of content on your website to increase your viewership.
This is the most basic strategy to win over organic traffic. Now let’s dig in a bit deeper to understand the winning strategies that will help you in devising quality content. Here are some of the strategies that will help you to enhance your chances to climb up the SERP (search engine result position) ladder.
Appropriate usage of Keywords in SEO
Keywords are the key to creating content that the search engine will detect. Creating interesting and knowledgeable content around keywords is the basis of SEO. But merely locating a high-traffic keyword is not enough to out beat competitors. You have to be vigilant about inappropriately using keywords to ensure your website appears on higher ranks of SERP.
The first thing you need to understand is that mentioning keywords is important for content but overdoing will cause more harm than good. People use to flood their content with keywords hoping that they will get a higher ranking but the latest Google algorithm marks such sites as spam and block their content. So, you should mention the keyword once in your header and a fair amount in the rest of the document.
Secondly, don’t push keywords in places it doesn’t belong. Try to naturally use keywords in the right places so that your content makes sense to readers and find a way with search engine algorithms too.
Use long-tailed keywords
Thirdly, you should use long-tailed keywords which are more frequently searched by users. Long-tailed keywords are more comprehensive in approach. Such keywords have lower search traffic but they are often ignored by SEO content creators thus giving you a chance to grab that small chunk of users with almost no competition and rule that niche.
Fourthly, mention the keyword in the alt text of images (which is a brief description of the image). Using the keyword in alt text enhances your chances to elevate organic traffic because it will appear when users open the image section of search results, it is the text that Google reads to visually impaired users, and alt text is used by search engine crawlers to index a page.
Human-focused content is beneficial in SEO
You might be aware of the importance of keywords but the human factor in creating content might be new for you. Well, if it sounds like a new concept then this is what we are trying to do. Introduce you to advance winner strategies.
Human-focused content means that you should try to make content by thinking about the humans in mind. This implies that using the keywords, keeping up with an algorithm and other such factors should not be your only focus while creating content.
Because the ultimate success of content is based on how the humans perceived it not how the algorithm scores it. Your content should be engaging and valuable for the human audience or else even if you are at the top of SERP. Users will close your webpage as quickly as they opened it.
Another important factor in this regard is to ensure that your content aligns with the human search intent. This implies that your content should convey the underlying message so that users can find the content they are looking for without any complexity.
Advance technical support
Merely having a website and posting valuable content is not enough in this highly competitive time. You need to have advanced technical support at all times to ensure the superior working of the website backend. If the backend support of your website is shaky depicting slow speed, toxic backlinks, and unclear XML sitemap. Other such technical issues then your website won’t ever reach the top of SERP.
In addition, advanced technical support is essential to ensure a user-friendly human experience on your website. The easier it is to navigate through your website, the more are your chances that users will stick to your website.
Focus on internal links in SEO
Your content must include more than 1 internal link to direct users to other content published by your website. It is a great strategy to enhance SEO ranking as the more overall time users spent on your website. The more it prompts search engines that your content is highly relevant and is valuable to users.
To create effective internal links you should focus on the two most important features. Firstly, the internal link should be highly relevant to the content they are viewing. Secondly, the internal link content should be engaging, knowledgeable, well-crafted, and in-depth.