SEO is an acronym for search engine optimization. It’s a digital marketing strategy that bothers on how to optimize your website for search engines. There are a couple of SEO types, and Off-Page, SEO is one of them.
In this article, we will be focusing on the definition of off-page SEO, types, and other related information about the subject. Most of the content will be based on how you can use it to develop a winning strategy for your website.
When you are done going through this piece, your understanding of off-page SEO would have soared. By then, you should understand all the necessary components required for solid link building and how to increase brand awareness. Let’s begin with what off-page SEO is.
What Is Off-Page SEO?
This phrase simply refers to activities done outside your website to boost your search engine rankings. It is also regarded as off-site search engine optimization. The optimization efforts or strategies are not done on your website. Off-page, SEO comprises building backlinks, higher social media shares, getting your brand mentioned by others, and more.
You can also think of it as a way of optimizing for various off-site ranking factors to enhance the expertise, popularity, trust, authority, and importance of a particular site. Solid off-page SEO is achieved when other highly reputable online sources promote or link to your website. As a way of pledging for the content quality.
Having understood the basic concept of off-page SEO, we will discuss the importance of the subject, and how this SEO strategy can boost your rankings and guarantee higher traffic to your website.
The Importance of Off-Page SEO?
Off-page, SEO is an extremely important SEO strategy because it will assist search engines to determine what organizations and individuals think about your products, website, and services. Also, it does serve as a means to better your ranking factor, since it paints an important image of your site on the web to search engines.
How Off-Page SEO Works?
The way off-page SEO works is basically through link building and brand mentions. Those are essential components of off-page optimization. Google is pretty serious about it is ranking a website page. With a solid off-page SEO, your website traffic and visibility will increase dramatically.
According to Google’s documentation on how search works. The Google search algorithms are designed to spot signals to help them identify pages that demonstrate authoritativeness, expertise, and trustworthiness on a particular subject. Google is in search of websites that many users tend to visit for similar search queries.
For instance, if other well-known sites link to a webpage. That’s enough indication to prove that the information on that website is trusted. Anytime Google is crawling the web, it constantly searches every page for off-page SEO items, such as brand mentions and outbound links. As soon as Google is through with that exercise, it will assign the data it has discovered to the different sites. When a website gets lots of brand mentions and links from other reputable sources, automatically its SEO score goes up.
After doing a comparison between your site’s off-page SEO score and other on-page metrics and that of other websites. The algorithm determines how relevant your page is for certain queries, as well as where their ranks should be in SERPs.
The advantage of off-page SEO is that it helps to boost your website’s rankings for keywords that are mostly related to your line of business.
Some Examples of Off-Page SEO
This is a common type of off-page SEO, specifically for link building. The way this one works is that you reach out to other websites and volunteer to write an article(s) for them that will be published on their blog. Please, take note – you must contact sites that are in the same niche as you.
The way to get compensated for your work is that you can include backlinks within the content’s body or the bio of the author towards the end of the article. There are Google operators you can employ to identify sites that allow guest posting.
This off-page SEO technique is crucial for local businesses. If it is done properly, the act of submitting your business to local directories has a way of increasing the reputation and ranking of a specific brand in search results that are localized.
This is why influencer services have become highly sought after. When you connect with influencers within your niche. It becomes easy to develop awareness and credibility for your brand and site. This is not limited to influencers alone, as it can also work for someone who has a large number of followers that fits your target audience.
Getting comments, reviews, or feedback from an influencer for your services or products can increase the level of trust people have for that product. This method of letting others know about your products and services has worked better than regular advertising.
Broken link building
This technique requires that you search the web for sites that have broken links. Afterward, you have to inform the site owner that the linked resource isn’t there. So, rather than telling the owner to remove the link. You can suggest that you have a webpage that can serve as a worthy alternative. Several tools online can be employed for broken link building.
This is another off-page SEO strategy that has proven to be effective over time. When you consistently create and distribute valuable content online. You enjoy the benefits of attracting more links and growing your audience in the process.
There are still other forms of off-page SEO that were not mentioned in this post. Blog commenting, forum posting and brand mentions are other examples of it. In a nutshell, it refers to those activities or measures taken outside your website to boost your site rankings. As we have seen, it plays a crucial role in brand awareness and helps in building credibility before your target audience.