If you are an online marketer then chances are slim that you have never heard of the idea of SEO. SEO or search engine optimization is rightly being hyped these days to boost online business. Online marketers are relying on SEO-based strategies to compete in the digital arena. Almost 61% of marketers deem SEO an essential element for the success of their online business. This is why they are allocating around 41% of their marketing budget to SEO hoping to see its magic in the popularity of their business.
Many businesses who used to follow traditional sales and marketing tactics are now ensuring a modernized online presence and use of SEO strategy to win customers. This is so because of the increase in the use of the internet like never before. The Covid-19 pandemic has pushed customers to explore the online business world for their purchasing needs instigating marketers to use appropriate marketing tools in the highly competitive online business market.
You must be wondering what makes SEO such a special tool. Let’s dig in a little deeper to understand it.
Higher Ranking on SERP
SEO ensures that your website or webpage secures a higher ranking on SERP (search engine result position). Getting a higher ranking on results means that your website is more visible to users and customers.
The higher ranking also means that your reach to customers is enhanced elevating your chance that you attract current and prospective customers. It is very crucial to secure a high rank on search results as it is said that if it is not on the first page of Google then is likely to be invisible. This means that if you fail to secure the position of the first page of search engine results then you are likely to be inviable to your customers because only 1 to 2% of customers switch to page 2 of results.
Increased web traffic
SEO aims to enhance the web traffic to your website or webpage by ensuring that you are highly visible to your customers. If we consider the position results of Google which is the most widely used and number one search engine across the globe, then remember the number 1 rank on Google gets almost 32% clicks of users. It shows that moving up the search engine results ladder will enhance the web traffic to your website.
Reach organic customers
One other advantage of SEO is that it brings you closer to organic users which are considered the pillar of online success. Organic customers or users means those users who click your unpaid web link or website to view your content. Reaching your organic customers through it is not only cost-effective but also has a lasting impact. The paid campaigns depend upon the bidding costs and procedures which fluctuate over time, whereas the unpaid SEO content is tracked based on the latest high-traffic keywords to attract the customers who are also trying to locate your content.
Why Page Authority and credibility is important in SEO
SEO ensures that your page authority gets a good score which in turn is an important factor to ride up the search engine ladder. Page authority ensures that your website is credible, relevant, and shares high-quality content. Though page authority also depends heavily upon good external linkages but optimized on-page elements and content, machine-learning signals, natural links, and associated good user behavior are important enough to secure a good page authority number.
Such a related curability score goes a long way toward attracting customers. As it is said that a good reputation cant is purchased. Similarly, having a good page authority gives you an ultimate credible position in customers’ eyes thus boosting your online business.
Best way to understand why is SEO important
The most important feature of SEO is that it helps you to understand your customer in the most efficient, effective, and real way. SEO helps to identify the customer intent which allows you to acknowledge the needs, demands, and focus of customers. You must be thinking about how it gets you to understand customers? SEO does this wonderful trick of assessing the knowledge of most searched keywords. This keyword search portrays the words that customers type when they are searching for a particular product, service, or related information. By knowing the keywords you can understand what your customers are looking for.
A better understanding of customers helps you to devise content and strategies to satisfy customers’ search intent. It not only results in capturing customers’ attention but also elevates your website views and business.
Ensures great user experience
Many people think that SEO is just confined to the use of captivating content to allure customers and get a higher SERP ranking. Along with performing the said function, SEO also helps to improve the working of the website. SEO wants search engines to recognize your website and that is possible only when your internal web links are strong enough to attract web crawlers and identified by search engine algorithms. This is why SEO aids to improve the working of your website which in turn results in a user-friendly interface that is loved by the customers and appreciated by search engines.
SEO helps in boosting sales
SEO is working as a game-changer in online marketing tactics. The way it helps to lure customers to your website makes it quite important for you. But the recent trends that associate high business sale volume with highly applied SEO principles have elevated the importance of SEO furthermore. Who doesn’t like to boost the sales volume? The answer to this question is quite straightforward. Everybody enjoys extra sales and SEO aids you in achieving that sales volume.
Familiarity with the latest trends and information
SEO has become extremely important for modern businesses as it keeps them updated about the latest trends and necessary information. SEO shares the latest information about website working, keywords, market trends, and other such factors to ensure that you have enough knowledge to compete in this highly competitive online market.