Amazingly, a third of podcasting was produced after June 2018. Everyone now carries a podcast player in their pocket thanks to the development of smartphones.

The podcast format has exploded in popularity as life gets busier. According to recent research, 49% of podcast listening takes place at home, 22% while driving, 11% at work, and 8% while working out. A podcast’s length often allows for an in-depth discussion of subjects or a long chat between two persons.

• People now have fast access to the stuff they like, no matter where they are, whether it be music, news, TV, or social media. Users of podcasts may listen to them while walking or driving home from work without having to monitor a screen, in contrast to watching YouTube videos or television episodes. New trends appear every year to alter the way we consume media, even if social media platforms are always changing.
• Podcasts are becoming increasingly popular, especially now that more and more people are listening to them. Owners respond to comments made by their listeners, making for a more personal and intimate listening experience. Whether you’re a mother managing the hectic life of parenthood or a bookworm looking for in-depth talks on various books, there’s a podcast for you.

Listeners are opting for podcast entertainment to reduce screen time in the pandemic

• This tendency, we believe, will continue and, more importantly, will lead to a permanent increase in habitual podcast listening by a larger population of listeners. The adoption of podcasting technology has long been a barrier to larger audiences acquiring a habit of podcast listening. However, with COVID-19 stay-at-home directives, large numbers of individuals are learning and quickly adapting to new technology.
• While parents and toddlers learn how to use Zoom, grandparents learn how to use Instacart. Netflix has reported its highest-ever revenue, while Facebook usage is rising. We live in an atmosphere of openness to new technologies, and podcasting will play a significant role in that.
• Podcasting might be a comfort for listeners who are just starting out working from home. Podcasts, one of the most private forms of media, may entice the company of those who might otherwise feel lonely. Compared to other media platforms, podcasting has a lower barrier to entry, making it easier for viewers to discover and consume underrepresented and varied perspectives.

Podcasting content is growing by leaps with every business focusing on its addition

• Because they allow you to share your experience and information, pods are an excellent approach to creating trust with your consumers. Podcasts may also help you gather feedback from your audience and demonstrate that you are concerned about their requirements. It’s crucial to focus on a certain listener avatar who will benefit the most from your material.
• Pods are ideal for listening while running on the treadmill or taking a shower. Every device comes pre-installed with Apple’s Podcast app, and it merely takes a few taps to subscribe. It’s simple since it doesn’t demand your entire audience’s attention as videos and blog articles do. Listeners do not need to use a radio or sit in their automobiles to listen.

Podcasts are becoming more optimized for voice search, which aids in search engine inquiries.

• By making your content voice search-friendly, you may attract more visitors and earn more money. Voice search results often appear in the first three positions on search engine results pages (SERPs). However, for it to perform properly, you’ll need optimized content, and voice search SEO – keywords are crucial.
• Approximately 40% of internet users in the United States use a voice assistant at least monthly, largely through smartphones and smart speakers. By the end of 2015, the number of smart speakers in the United States alone is predicted to exceed 200 million. Writing podcast material is essential, as is ensuring that your target audience is aware of the type of podcast you are producing. By utilizing voice search, you will gain access to a new group of people who rely on smartphones and smart speakers to discover companies and make purchases. Voice search inquiries are more conversational than text searches; they are more like how we speak in person. To acquire voice search traffic, you don’t need to change your current SEO approach.